How personalised stories can make a difference

Personalised book creator Librio explains how the company will be fulfilling the Business Pledge in 2018

Here, Ed Russell, CEO of Librio, explains how the company will be fulfilling the Pledge in 2018…

By sheer coincidence and missing of deadlines, Librio launched our website from London City Airport a mere three hours earlier.

At the launch, Dame Julia Cleverdon, Chair of Trustees at the National Literacy Trust, challenged those present, “Come on, then, who wants to share what their company’s done to support the Pledge this year?” Our CEO, Ed Russell, shrank in his chair, hoping he wouldn’t be elected to speak.

Treppenwitz is a German word literally meaning “stair joke”. It’s a concise way of expressing the feeling of realising too late what you should have said at the time — once you’re heading down the stairs. Too late, Ed realised what a perfect opportunity it was to pitch those present on a truly innovative way of fulfilling their Pledge in 2018.

And so, on the virtual stairs of the National Literacy Trust’s blog, here is what he should have said:

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