Has Medium Pulled the Plug on Its Curation Program

Is it true that curation is no longer important

Some of the writers on Medium are saying that curation is not important anymore. But the explanation given by Medium staff is vague and confusing.

First, we’ll explore what is relational media and then we’ll dissect the explanation to reach a conclusion about whether Medium has really pulled the plug on its curation program:

This was explained by Evan Williams in one of his posts:

In simple words, the readers on the internet don’t care who has written the article they are reading. They just read it — a one-time transaction — and forget everything about the writer — they fail to create a relationship with the writer.

Evan Williams believes that you develop a sort of relationship with a publication or a writer as you read more and more from him or her.

He thinks that you’d like to read whatever that publication offers you to read or whatever a particular writer writes. He believes that the decision of the reader depends on his or her relationship with the writer or the publication.

The other view is that millions of readers click to read something based only on the headline. Ev Williams thinks that only sophisticated readers pay attention to the source.

He says, “Navigating from homepage to homepage — the digital equivalent of picking up a magazine — feels very antiquated and inefficient when the headlines can all be aggregated and presented to you, personalized. Or, depending on your need, when you can search for a specific topic and be led directly to a reasonable set of answers by the authority of Lord Google.”

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