5 Engaging Videos You Should Create for Marketing

Video marketing strategies are nothing new. After years of being an emerging marketing tactic, it has now firmly made it to the mainstream.

The reason why video marketing is so popular is quite simple: people love videos. In the era where they’re bombarded with digital content that seems impersonal and far away, videos are content that they need.

This type of video is short yet fruitful.

It should come as no wonder that companies with complicated explanations, like healthcare, IT, big data, and more, make this type of video a go-to.

It breaks down even complicated, complex topics into smaller chunks so the information will be much easier to digest.

More often than not, explainer videos rely on animation to make the explanations more enjoyable and memorable.

Take a look at an example of an explainer video we create for Similis Bio:

This type of marketing video allows you to show prospects how your product works so they can decide whether they want to spend their hard-earned money on it.

So, whenever you launch a new feature or product, you should consider producing this type of video to introduce it to your prospects.

Product demo videos also offer you a great way of telling prospects your unique selling point so that they know why they should choose you over your competitors.

Here’s an example from Nespresso introducing its new product, Pixie:

Customer testimonial videos are one of the best forms of social proof.

That’s why this type of video is crucial when it comes to gaining new customers’ trust and convincing them to take action.

It allows you to feature existing customers and let them share their positive experiences when using your product.

This way, new customers should have no problem in trusting your brand in a matter of minutes.

Look how Databricks featured one of their happy customers for a convincing customer testimonial video:

If you want to take a casual and more personal approach to connect with your prospects, behind the scene videos are one of the best choices.

In this type of video, you can show your team who work behind the curtains and the process of how your products are made.

The beauty of behind the scene videos is that it doesn’t always have to be fancy.

Even with your camera phone, you can create personal and engaging behind the scene videos.

A well-crafted behind the scene videos give your prospects an opportunity to learn more and get familiar with your brand. B

elow is an example of a great behind the scene video from Faber-Castell:

Gone are days when salespeople have to prepare hour-long presentations for sales pitching.

Remember, your prospects don’t have time just to hear a salesperson give a long-hour presentation only to sell products or services.

Sales pitch videos offer you a quick way to deliver your offerings in less than one or two minutes.

It makes prospects better understand what you want them to do so they can decide whether or not they invest in your brand.

Each of them has its own characteristics to help you fulfill one specific marketing objective.

So, before you start crafting your marketing videos, make sure you know what it is for in the first place so you can decide the type of video you should create.

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