3 Reasons Your Small Business Needs a Writer

As a small business owner, you’ve got so many plates to spin at once. Outsourcing tasks that you hate will serve your business well in the long-run. Here are the three reasons I believe a small business should consider hiring a writer.

Social Media is a Time Suck

If you find that getting on Facebook or Twitter to post an update on your business leads to two hours of scrolling, you might need to hire a writer.

Find someone who can create graphics, edit photos and post updates about your business.

Trust me, once you get off social media, you’ll find a wide expanse of time will open up before you.

Your Website Content is Sparse

Many small business owners are not writers. Why should they be? If you run a flower shop, a cafe or an Etsy shop you are selling products and words are one way to do that.

A writer can create a page by page outline of copy that will communicate why your business rocks. Another perk is that if you have a writer add regular blog posts to your site, the SEO over time will contribute to discoverability for potential new customers.

Your Business Need Your Other Talents

I’ve heard small business owners advise each other to hire a house cleaner at the moment their business makes enough profit to justify it. Why? Hiring someone to do something you don’t have time for, will free you up to focus on what you do best and what will lead to more profitability.

Dreaming up a new product line? Chatting with a new potential customer? Attending an industry conference? These might be just the tasks that you are most brilliant at.

A writer-for-hire can be handling your website copy, blog posts, and social media posts while you do those other things.

For example, if you are growing a newsletter of potential clients, a writer is someone who can help generate weekly email newsletters for customers that include CTA’s for when you have a sale going on.

Ready to Hire a Writer?

There are lots of talented writers who will do these tasks, I encourage you to hire one. Check out Facebook business groups, Linkedin, Craigslist or Upwork to find someone who is a match for your small business.

P.S. Surprise! Writing content for small businesses is what I do. Feel free to check out my services and portfolio pages at melissauhles.com and penandparent.com.

I’m wishing you a high profit margin in your business for years to come!

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